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Programmatic SEO
Gamixo
A game portal architecture designed for large catalogs, category depth, and long-tail discovery.
Visit live siteChallenge
Game portals need scale, but scale can become crawl waste if category pages, game pages, and internal links are not organized.
Strategy
We designed a category-led information architecture with repeatable game templates and strong visual scanning for returning users.
Programmatic SEOCategory architectureTemplate SEOInternal linking
Execution
- Grouped games into clear category paths such as puzzle, match, adventure, racing, sports, and education.
- Used a high-density card grid to expose more crawlable destinations from key pages.
- Supported programmatic detail-page expansion with consistent page patterns.
- Kept category navigation persistent to improve crawl depth and user exploration.
Outcomes
- Scalable programmatic SEO foundation for game pages.
- Stronger internal link distribution across category and detail pages.
- A browse experience that supports both search visitors and repeat players.